In today’s fast-paced packaging world, gummed tape, also known as water-activated tape (WAT), is making a big comeback. Once seen as outdated, this paper-based, eco-friendly tape has surged in popularity, thanks in part to companies like Amazon that prioritize both efficiency and sustainability.
So why are more businesses switching from plastic tape to gummed tape? Here’s a closer look at what makes it such a smart choice.
1. Long-Lasting and Reliable
Gummed tape is designed to last. Unlike plastic tape, it doesn’t yellow or lose its stick over time. Its adhesive is activated by water, creating a strong, permanent bond that remains stable even after long periods of storage. This gives it a longer shelf life and more dependable performance.
2. A Sustainable Packaging Solution
Made from kraft paper and vegetable-based glue, gummed tape is 100% recyclable and biodegradable. It breaks down naturally and can be recycled along with cardboard boxes, making it ideal for businesses focused on eco-friendly packaging and reducing their environmental impact.
3. Versatility for Different Needs
Whether you need added strength or a smoother finish, gummed tape comes in various options:
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Reinforced gummed tape includes fibers for extra durability, great for heavy or high-value shipments.
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Non-reinforced tape offers a clean, tear-free application for standard packages.
No matter your packaging requirements, there’s a gummed tape option to match.
4. Custom Branding Options
Gummed tape can be custom printed to display logos, messages, or branding elements. While the natural brown color may slightly affect print tones, it still provides a professional, branded look that helps boost brand recognition and gives your packaging a personalized touch.
5. Strong Performance in Any Condition
Gummed tape excels in all environments. It holds up well against changes in temperature and humidity, ensuring your packages stay sealed during transport, even in challenging conditions. This makes it especially useful for eCommerce, fulfillment centers, and international shipping.
6. Works on All Box Types
Whether you're sealing recycled cardboard or boxes with unusual shapes, gummed tape forms a strong, consistent seal. It sticks to any surface, even uneven or dusty ones, making it a reliable choice for secure shipping.
7. Efficient and Waste-Free Application
Gummed tape is used in pre-measured strips, meaning there's less waste and no need to double up like you often do with plastic tape. With just one strip, you get a clean, tamper-evident seal—helping you reduce material use and speed up your packing process.
The Bottom Line
While it takes a little extra effort to apply (typically using a dispenser with a water reservoir), the benefits of gummed tape far outweigh the learning curve. From its eco-friendly composition to its strong performance and customization options, gummed tape is a smart, modern choice for businesses looking to improve their packaging game, while also supporting sustainability.
If you haven’t considered switching yet, now might be the perfect time to give gummed tape a try.
