In today’s hyper-competitive e-commerce landscape, every detail matters, especially when it comes to your packaging. While most brands focus on their product and perhaps the box it’s shipped in, many overlook a powerful branding tool that literally seals the deal: custom packing tape.

What used to be a functional afterthought is now a low-cost, high-impact way to elevate your customer experience, improve brand recognition, and increase perceived value. Here’s why custom packing tape is a game changer for growing brands.

Packing tape is one of those tools we use daily but rarely think about, until it stops sticking, peels off, or cracks when you need it most. Whether you’re running a warehouse, managing an e-commerce brand, or just want to keep your shipping supplies in top shape, storing your tape correctly is key to preserving its performance.

Here’s your go-to guide on how to store tapes properly and simple tricks to help maximize their longevity.

The holidays are the busiest time of year for e-commerce businesses and one of the easiest ways to get caught off guard is running out of essential packaging supplies like tape.

It might seem like a small thing, but not having enough tape can cause serious fulfillment delays, rush shipping costs, and a whole lot of unnecessary stress.

Here’s how to calculate how much tape you’ll need, what types to consider, and a few pro tips to make sure you stay stocked through the holiday madness.