Sticker labels might be small, but they pack a serious punch when it comes to branding, organization, and communication. Whether you're running a bakery, shipping products from a warehouse, or crafting handmade candles at home, the right label can do a lot more than just look good.
So, what exactly should go on a sticker label? Here's a helpful breakdown of the types of information businesses across all industries can include, plus some tips to make sure your labels do their job (and look great doing it).
1. Business Name & Logo
Let’s start with the basics. Your sticker is prime real estate for brand visibility. Make sure your business name and logo are front and center so customers know who it’s from and remember you.
🔹 Pro Tip: A consistent logo across all packaging builds brand recognition and trust.
2. Product Information
If the sticker is going directly on a product, it should include key details like:
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Product name
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Size/weight/volume
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Ingredients or materials
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Flavor, scent, or color
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Usage instructions
Perfect for: Food & beverage, beauty products, candles, apparel, handmade items
3. Pricing
Price tags don’t have to be boring! Custom stickers with your pricing look more polished and can match your branding.
Perfect for: Retail shops, markets, pop-ups, handmade goods
4. Barcode or QR Code
If you sell in stores or manage inventory, a barcode is a must. QR codes are also a great way to link customers directly to your website, social media, or digital instructions.
Perfect for: E-commerce, retail, warehouses, events
5. Safety & Compliance Info
Depending on your product or industry, you may need to include:
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Warnings or hazard symbols
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Allergen information
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Legal disclaimers
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Regulatory compliance labels (e.g., FDA, CE, recycling codes)
Perfect for: Food, cosmetics, supplements, electronics, chemicals
6. Contact Information
Make it easy for customers to reach you. Include:
🔹 Pro Tip: A QR code can direct them straight to your Instagram or shop page.
7. Promotional or Seasonal Messages
Got a limited-time offer? Launching a seasonal product? Add a sticker that says:
Perfect for: Marketing campaigns, online orders, gift packaging
8. Sustainability or Ethical Statements
More customers want to support eco-conscious businesses. Use your label to highlight:
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“100% Recyclable”
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“Cruelty-Free”
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“Locally Sourced”
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“Made with Love”
Perfect for: Lifestyle brands, beauty products, small batch producers
Final Thoughts: Customize for Your Brand & Purpose
Sticker labels are incredibly versatile, use them to inform, protect, promote, and connect with your customers. The key is knowing your audience and your product, then customizing the label to match your brand’s voice and goals.
Need help creating the perfect label? Whether it’s for safety, branding, or just making something look awesome, the right design (and the right tape or sticker material!) can make all the difference.
Need custom labels? We’ve got you covered. Fill in our Custom Label Form and let’s stick together. 😉
